"Your experience is spread across multiple disciplines. Why?" Turns out, when you have an obsession for strategic design that moves mission-driven brands forward, the medium is just another learned skill.
Simply put, I'm a proud mutt (or more affectionately known as a Swiss Army Knife).
Whether it's designing, writing, leading, shaping creative strategy, diving into analytics, or participating in good ol' fashioned brainstorming, I can't get enough of crafting the creative process from the high-level vision to the detailed execution.
For the last 15 years, I have loved developing a deep understanding of businesses and applying my skillset across platforms, channels, and mediums. I have been tasked with wearing many hats, growing from product designer to brand strategist to creative director and now responsible for the Meta machine. Every new learned skill is an opportunity to add tools to my arsenal, and I welcome the challenge with open arms.
I'm fiercely dependable, chronically curious, a life-long learner, and highly productive — if I do not know how to do something, you can count on me to quickly learn & master it.
Connecting with and delighting the end user/customer/audience is what ultimately drives me, regardless of the medium or platform. This drive is rooted in effective storytelling. I'm proud of my ability to bring a unique perspective to any brand, campaign, project, or conversation, and I consistently put my whole heart into my work.
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A little personal note:Â
To keep the creative juices flowing, I find myself always working on passion projects or using my skills in a different way. Here are a few of the projects that I particularly had fun with:Â
My 3-year old's interview:Â Edited in Premiere Pro
Homes of the Heights project:Â Digital Illustration
Support Local project:Â Digital Illustration